Welcome to Me & Mio
Me & Mio is a fashion brand for women who choose to follow their own style.
For women who understand that fashion is more than trends.
It is a way of expressing who you are — every single day.
The Morning That Changed Everything
It was an ordinary Tuesday.
No special occasion. No reason to turn it into a moment.
I stood in front of my wardrobe — full, neatly organised — and stayed there.
For minutes. Looking, without choosing.
Not because there was nothing beautiful.
There was plenty.
But beautiful for whom? According to whom?
Every piece I owned had been chosen based on a voice that wasn’t mine.
A magazine suggested something.
An advert promised something.
And suddenly I realised that none of those voices were my own.
That day, I wore clothes that didn’t feel like me.
And I felt dressed — yet invisible at the same time.
Where the Name Comes From
“Mio” is Italian for “mine.”
That is no coincidence.
It is the core of everything Me & Mio stands for.
This brand is fundamentally about ownership.
Not judging other women.
Not following a trend that will feel outdated in two months.
Me & Mio is about reclaiming something that was always yours,
but that the world slowly took away along the way:
The freedom to decide who you are, how you look,
and how you begin every morning.
How We Got Here
Me & Mio did not begin with a business plan.
It began with a question I kept asking myself:
Why is there so much fashion available,
yet so little that truly fits a real woman — not an idea of a woman?
The industry designs for a type.
An average.
An ideal that does not truly exist.
And women — of different bodies, styles, and lives — are expected to adapt to the collection, not the other way around.
I wanted to change that.
Not loudly.
Not radically.
But seriously.
I started small. With a notebook and many conversations.
Hours spent in stores, watching women walk in — and leave without buying anything.
The answer to the question “what is missing?” was always the same:
recognition.
They were looking for something that says:
“This is for you.”
Not “this is for this season’s trends.”
What I Choose Every Time
With every collection I curate for Me & Mio — every piece personally selected — I begin with the same question:
Would I wear this myself?
And if the answer is yes, the second question follows:
Will I still be happy wearing this in six months?
Trends change. Every season.
We choose something different: pieces that last.
Not because they are “classic” in the traditional sense,
but because they fit a woman who knows what she wants —
and doesn’t need to redefine herself every season.
What Me & Mio Means to You
You are not a customer number here.
You are not a demographic profile.
You are a woman with a morning, a mood, a life that deserves clothing chosen with care.
That is what we do.
Nothing more. Nothing less.
Me and Mio ❤️
support@meandmio.co.uk
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Company Name: ELEVATE
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Registration: 90835549
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Address: Schoutstraat 36 6463EH Kerkrade, Netherlands
